What should you charge, and what do you really earn?
For coaches, trainers, tutors, clinics, consultants, and anyone who sells their time. See your real hourly rate after unpaid hours, costs, and taxes, and the price you need to earn what you want.
Where your money and time go
What happens to the price of one session, and how your working week really splits.
What should you charge?
Work backward from what you want to take home in a year.
Packages, raises, and group sessions PRO
See what a price increase adds, which packages pay off, and what an hour is worth with a group.
Plan price increases, packages, memberships, group sessions, and seasons, and print a price sheet.
Get the Pro versionGet the full Service Pricing Calculator Pro
Everything in this free version, plus the tools to price, package, and grow a service business.
- Raise your rateSee what a price increase adds, and how many sessions you could lose and still come out ahead.
- Packages and membershipsCompare 5-packs, 10-packs, and memberships, and see if each discount pays off.
- Group vs. one-on-oneWhat an hour is worth with several clients at once.
- What a client is worthRepeat visits and referrals, and the most you can spend to win a new client.
- Busy and slow seasonsMonth-by-month income, and how much to set aside for slow months.
- Price sheet + spreadsheetA printable price sheet, up to 6 services compared, and an Excel and Google Sheets version.
Made by Reagan T. Pollack, author of No Startup Left Behind. reaganpollack.com
Disclaimer: This calculator is provided for general educational and informational purposes only and is not financial, accounting, tax, or legal advice. Results are estimates based solely on the numbers you enter and may contain errors or inaccuracies. The tax set-aside is a simple percentage you choose, not a tax calculation. Example values are illustrations, not industry benchmarks. Reagan T. Pollack is not liable for any losses, damages, or decisions resulting from the use of this calculator or reliance on its results. Consult a qualified professional before making business or financial decisions.
What this hourly rate calculator shows you
Enter your price, how many sessions you book, how many hours you really work, and your costs. You’ll see your real hourly rate, where your money and time go, and the price you need to charge to take home what you want.
Frequently asked questions
What is a real hourly rate?
It’s what you keep for every hour you work, not just the hours clients pay for. If you charge $100 an hour but clients pay for only half your working hours, you earn $50 an hour before costs and taxes, and less after.
How do I figure out what to charge?
Start with what you want to take home in a year. Add your business costs and a set-aside for taxes, then divide by the number of paid sessions you can realistically book, after vacations and no-shows. The calculator does this for you.
Should I just work more hours?
Sometimes more hours can’t close the gap: even a completely full schedule may fall short of your goal at today’s price. Raising your price, offering packages, or teaching small groups can earn more without adding hours.
Who is this for?
Anyone who sells their time: coaches, personal trainers, tutors, chiropractors and other practitioners, consultants, freelancers, stylists, and home service businesses.