Tools

Step 1: Every visitor

Conversion Rate Calculator

Going from 2% to 4% doubles your orders.

See what your store earns today, your break-even conversion rate, and what a conversion lift would add in revenue and profit.

Step 2: Every sale

Pricing & Margin Calculator

A 100% markup is only a 50% margin.

See your real margin and markup, your all-in margin after shipping and fees, and the price you need to hit any target margin.

Step 3: Every campaign

ROAS vs. GROAS Calculator

A 3.6 ROAS can still lose money.

See the profit behind your ad results, find your break-even ROAS, and test discounts before you run them.

Step 4: Every customer

CAC & LTV Calculator

Revenue LTV makes customers look richer.

See what it costs to win a customer, what they earn you in real profit, how fast they pay you back, and the most you can spend.

Best value

The Profit Toolkit: all 4 Pro calculators

Every Pro feature, all four spreadsheets, and all four reference charts in one download. $388 if bought separately.

$199 Save $189

New: for anyone who sells their time

Service Pricing Calculator

You charge $90 an hour. You might keep $22.

For coaches, trainers, tutors, clinics, and consultants. See your real hourly rate after unpaid hours, costs, and taxes, and what to charge to earn what you want.

The No Log

Track your first 100 rejections. Log every no, spot which kind keeps coming up from your ideal customers, and learn what to change in your pitch. A free spreadsheet for Excel and Google Sheets.