How much more could your store be making?
Enter your traffic, conversion rate, and order value to see what your store earns today, and what a higher conversion rate would add in revenue and profit.
What a conversion lift is worth
Extra orders, revenue, and profit if more of your visitors bought, with everything else the same.
Checkout fixes and where shoppers drop off PRO
Find the step where you lose the most shoppers, and see what fixing checkout friction, trust, and surprise fees could be worth.
See which step loses the most shoppers and which fixes would add the most profit.
Get the Pro versionGet the full Conversion Rate Calculator Pro
Everything in this free version, plus the tools to find and fix what's costing you sales.
- Funnel breakdownSee exactly where shoppers drop off, from product page to purchase.
- Checkout fixesSeven common fixes for friction, trust, and surprise fees, with what each could be worth.
- Which lever is worth more?Compare more traffic, higher conversion, bigger orders, upsells, and repeat buyers.
- Upsells, cross-sells, and repeat buyersMonthly and annual profit, including returning customers.
- Conversion and order value gridYour profit at every combination, plus your break-even rate.
- Compare up to 6 stores + spreadsheetCompare stores or time periods, plus an Excel and Google Sheets version.
Made by Reagan T. Pollack, author of No Startup Left Behind. reaganpollack.com
Disclaimer: This calculator is provided for general educational and informational purposes only and is not financial, accounting, tax, or legal advice. Results are estimates based solely on the numbers you enter and may contain errors or inaccuracies. Conversion lifts are not guaranteed and should be tested. No guarantee is made as to the accuracy, completeness, or reliability of any calculation. Reagan T. Pollack is not liable for any losses, damages, or decisions resulting from the use of this calculator or reliance on its results. Consult a qualified professional before making business or financial decisions.
What this conversion rate calculator shows you
Enter your monthly visitors, conversion rate, order value, and costs to see what your store earns today, your break-even conversion rate, and how much more revenue and profit a higher conversion rate would bring in.
Frequently asked questions
How do I calculate my ecommerce conversion rate?
Divide your number of orders by your number of visitors, then multiply by 100. If 100 people visit and 2 buy, your conversion rate is 2%. Most store platforms and analytics tools, including Shopify, WooCommerce, and Google Analytics, can track it for you.
What is a good ecommerce conversion rate?
It varies a lot by industry, price point, and traffic source, so the best benchmark is your own past performance. Many stores convert in the low single digits, which is why even a fraction of a point can make a real difference.
What’s the difference between a point and a percent?
Going from 2% to 3% is a 1-point lift, but it’s 50% more orders. Going from 2% to 4% is just 2 points, but it doubles your orders. Small-sounding conversion gains are often big business gains.
How can I improve my conversion rate?
Common places to start are reducing checkout friction (such as allowing guest checkout), building trust (security seals, guarantees, a visible phone number), and avoiding surprise fees at checkout. Test changes one at a time and measure the results. I cover these in more depth in my Entrepreneur article on conversion lifts.