At a 2% conversion rate, 98 of every 100 visitors leave.

Most store owners focus on getting more traffic. But the visitors you already have are your cheapest customers. Going from a 2% to a 4% conversion rate sounds like a small change. It doubles your orders.

The Ecommerce Conversion Rate Calculator Pro shows what your conversion rate is really worth in revenue and profit, where shoppers drop off, and which fix would grow your store the most. It’s built on the ideas in my Entrepreneur article, “How Just a 2 Percent Lift in Ecommerce Conversions Can Grow Your Company by $72,000.”

Find exactly where shoppers drop off

Enter how many shoppers make it from product page to cart to checkout to purchase. See how many you lose at each step, and which step is worth testing first.

Fix friction, trust, and surprise fees

Seven common reasons shoppers abandon checkout, from forced account sign-ups to hidden shipping costs. Enter the lift you expect from each fix and see what it could be worth, monthly and yearly.

More traffic or better conversion?

Compare more traffic, a higher conversion rate, bigger orders, upsells, cross-sells, and repeat buyers side by side, ranked by the profit each adds. A grid shows your monthly profit at every combination of conversion rate and order value, plus your break-even conversion rate.

What you get

The interactive calculator. Opens in any browser, works offline, compares up to 6 stores or time periods, saves your numbers automatically, and prints to PDF.

The spreadsheet version. For Excel and Google Sheets, with scenarios, a funnel tab, checkout fixes, and a conversion grid.

The conversion lift chart. A quick reference for what a lift is worth at different traffic levels.

Questions

Is this a subscription?

No. It’s a one-time purchase with an instant download.

Does it connect to my store?

No. You enter numbers from your analytics, such as Shopify, WooCommerce, or Google Analytics. Nothing is uploaded or shared.

How is this different from the free calculator?

The free version shows your revenue, profit, break-even rate, and what a lift is worth. Pro adds the funnel breakdown, checkout fixes, upsells and cross-sells, repeat buyers, the lever comparison, the conversion grid, store comparison, the spreadsheet, and the chart.

Can my team use it?

Yes, within your own business. Please don’t resell or share it outside your company.

This tool is for general educational and informational purposes only and is not financial, accounting, tax, or legal advice. Results are estimates based on the numbers you enter. Conversion lifts are not guaranteed.