Are you pricing for profit, or just pricing?

Most sellers know their markup. Far fewer know their real margin after discounts, shipping, payment fees, and fixed costs. And mixing up markup and margin is one of the most common ways businesses underprice: a 100% markup is only a 50% margin.

The Pricing & Margin Calculator Pro shows what every product really earns, per order, per month, and per year, and tells you which changes would grow your profit the most.

Know which change makes you the most

Pro ranks your best moves: raising your price, cutting product or shipping costs, winning more orders, adding upsells and cross-sells, moving buyers to a kit, or earning more repeat purchases. For every price increase, it shows how many orders you could lose and still come out ahead. Then combine changes in your own scenario.

Real profit, all in

Discounts and coupons, upsells, cross-sells, bundles and kits, shipping, packaging, payment fees, repeat buyers, and fixed costs, all in one view, with monthly and annual totals and a price-and-cost grid that shows your margin at every combination.

What you get

The interactive calculator. Opens in any browser, works offline, compares up to 6 products, saves your numbers automatically, and prints to PDF.

The spreadsheet version. For Excel and Google Sheets, with product comparison, scenarios, a price-and-cost grid, and a markup-to-margin converter.

The markup vs. margin chart. A quick reference for pricing to any target margin.

Built for anyone who sets a price

E-commerce and DTC brands, retailers and wholesalers, startups, makers, product and brand managers, marketers, agencies, and food and beverage brands.

Questions

Is this a subscription?

No. It’s a one-time purchase with an instant download.

Do I need special software?

No. The calculator opens in any web browser, and the spreadsheet works in Excel or Google Sheets.

How is this different from the free calculator?

The free version shows margin, markup, and target-margin pricing for one product. Pro adds discounts, upsells, cross-sells, kits, repeat purchases, monthly and annual profit, ranked profit scenarios, the price-and-cost grid, product comparison, the spreadsheet, and the chart.

Can my team use it?

Yes, within your own business. Please don’t resell or share it outside your company.

This tool is for general educational and informational purposes only and is not financial, accounting, tax, or legal advice. Results are estimates based on the numbers you enter.