ROAS vs. GROAS Calculator Pro
$49.00
A good ROAS can still lose money. See what your ad campaigns actually earn, compare them side by side, and find the discounts and cross-sells that keep you profitable.
Description
Your ROAS says you’re winning. Your profit might disagree.
ROAS only counts revenue. It doesn’t count what your product cost, the discount you offered, or what you actually kept. That’s how a campaign with a “good” 3.84 ROAS can quietly lose money.
The ROAS vs. GROAS Calculator Pro shows the profit behind every campaign, so you can cut what’s losing money, scale what’s working, and price promotions with confidence.
Rank every campaign by real profit
Compare up to 6 campaigns side by side. Each one is judged against a goal for its funnel stage, because cold audiences, retargeting, and past customers shouldn’t be held to the same bar. Add cross-sells and 12-month repeat purchases to see which campaigns really pay off.
What you get
The interactive calculator. Opens in any browser, works offline, saves your numbers automatically, and prints to PDF.
The spreadsheet version. For Excel and Google Sheets, with campaign comparison, a What-If grid, and an editable break-even table.
The break-even ROAS chart. A quick reference for the ROAS you need at common margins and discounts.
Built for anyone who spends money on ads
E-commerce and DTC brands, startups, retailers, small business owners, marketers, CMOs, agencies, brand managers, and media buyers. If your ads drive sales, this shows whether they drive profit.
Questions
Is this a subscription?
No. It’s a one-time purchase with an instant download.
Do I need special software?
No. The calculator opens in any web browser, and the spreadsheet works in Excel or Google Sheets.
Can my team use it?
Yes, within your own business. Please don’t resell or share it outside your company.
How is this different from the free calculator?
The free version handles one campaign with a discount. Pro adds campaign comparison, funnel-stage goals, cross-sells, repeat purchases, the What-If grid, the spreadsheet, and the chart.
This tool is for general educational and informational purposes only and is not financial, accounting, tax, or legal advice. Results are estimates based on the numbers you enter.
