Tag: Marketing

Alchemy by Rory Sutherland - Ogilvy Vice Chairman - Reagan Pollack

Alchemy: The Surprising Power Of Ideas That Don’t Make Sense

Ad: One of my favorite past times is reading books on business, marketing and behavioral economics. I’ve recently come across a book over the holiday break that hit the nail on the head in today’s over saturated product world.   Alchemy, by Rory Sutherland, https://amzn.to/2tnIU7Q, is not just a fun read (it literally had me …

How to write a great business plan - Reagan Pollack

How to Write a Business Plan That Really Works (in just days)

Happy Monday Founders! Here’s your Startup Tip of the Day: BUSINESS PLAN – BUILD WITH THE END IN MIND At most Business Schools, they used to teach you to write a business plan and try to predict it all.  ………. Let me tell you, startups don’t happen like that.  ………. I wrote a 50 page …

How to Build a MLP - Most Lovable Product - Reagan Pollack - MVP

Love at First Site

Happy Wednesday Founders! 💡Here’s your Startup Tip of the Day: Love at First Site What’s the first touch-point of your user or customer to your brand or experience? Often times, it’s your website. So what happens when we spend so much time building the world’s greatest widget, gidget or fidget spinner, and our website either …