During COVID-19, the world of business has come to an abrupt halt – nearly every industry, sector, and business type (products and services) have been and will be impacted by the pandemic. If you are on the fence still wondering if now might be a good time to start your new business, I say, “Yes! …
I’ve had the pleasure recently to become an advisor for a Venture Capital firm in Silicon Valley, helping their portfolio companies grow and navigate early stage obstacles. This has taken up a lot of my free time, in addition to other consulting projects, but I’m back here to help my many followers around the globe navigate their startups during these moments!
Over the coming weeks, I will break down some of the top questions (and answer them) that I am frequently asked by entrepreneurs including the following areas:
- How to launch an effective Go-To-Marketing campaign.
- How to set up a sales cycle that delivers measurable results in rapid time.
- How to build credibility as a startup that instills confidence with other companies to partner with you.
- How to motivate early stage employees and set up the proper compensation strategies to align objectives.
There are many more different challenges founders face at every level - from ideation to go-to-market to scaling to profitability and exit - and I’ll be covering these very soon.
Stay tuned! 👆🏼
#startups #entrepreneurship #entrepreneurlife #business
Actions win markets. Business Plans win competitions.
#qotd #mondaymotivation #entrepreneurship #startups #founders #thoughtoftheday
Yesterday I had the privilege to sit down (virtually) with two founders who are running companies in the online grocery delivery and offsite construction management space.
Two very different verticals, serving very different customers (B2C and B2B), but both growing quickly (despite the current economic climate).
The companies are part of the portfolio of a Silicon Valley seed venture capital firm I am advising.
We covered a range of topics ranging from high level branding, down to unit-economics, user journey mapping, and deploying digital advertising campaigns that truly move the needle.
One thing that impressed me about these founders was their focus on creating great companies, built to endure.
The founders demonstrated a focus on both the little details to ensure an incredible customer on-boarding experience today, while also keeping the larger (future long-range) vision in their sights.
Above all, they were open to learning and asked a lot of unique questions - two undervalued traits I believe great founders possess.
Being inquisitive and open to feedback is a formula for success.
Early stage companies are experimental by design - iterations are certainly part of the formula to success - but moreover for a CEO, developing the ability to zoom quickly in and out of the micro and macro to see the entire picture of the solution they are building, helps maximize early wins and prepares their ventures for scalability.
#startups #entrepreneurship #CEO #venturecapital #nostartupleftbehind
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