Tag: Marketing

No Startup Left Behind - Learn How to Launch an Idea and Skyrocket to Startup Success - Reagan T. Pollack

No Startup Left Behind: Learn How to Launch an Idea and Skyrocket to Startup Success

No Startup Left Behind  New Book Now Available! No Startup Left Behind is a breath of fresh air in the coddled, avoid-failure-at-all-cost world of traditional entrepreneurship that aims to wait until passion strikes to even launch, please every customer at any cost, and over promise but underwhelm every market. Pollack simplifies the startup journey for …

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Alchemy by Rory Sutherland - Ogilvy Vice Chairman - Reagan Pollack

Alchemy: The Surprising Power Of Ideas That Don’t Make Sense

Ad: One of my favorite past times is reading books on business, marketing and behavioral economics. I’ve recently come across a book over the holiday break that hit the nail on the head in today’s over saturated product world.   Alchemy, by Rory Sutherland, https://amzn.to/2tnIU7Q, is not just a fun read (it literally had me …

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How to write a great business plan - Reagan Pollack

How to Write a Business Plan That Really Works (in just days)

Happy Monday Founders! Here’s your Startup Tip of the Day: BUSINESS PLAN – BUILD WITH THE END IN MIND At most Business Schools, they used to teach you to write a business plan and try to predict it all.  ………. Let me tell you, startups don’t happen like that.  ………. I wrote a 50 page …

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How to Build a MLP - Most Lovable Product - Reagan Pollack - MVP

Love at First Site

Happy Wednesday Founders! 💡Here’s your Startup Tip of the Day: Love at First Site What’s the first touch-point of your user or customer to your brand or experience? Often times, it’s your website. So what happens when we spend so much time building the world’s greatest widget, gidget or fidget spinner, and our website either …

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Reagan Pollack

3 days ago

Reagan Pollack
In 2005 while attending Babson College business school, I set out to launch my first internet startup. The vision was to build a platform (back then it was called a web portal) that would connect the music industry and expedite artist discovery (A&R), facilitate new business deals, and bridge the fragmented music business ecosystem. The goal was large, but in order to accomplish it, without prior experience nor significant connections, I broke the mission down into manageable tasks and chunks. This not only helped lay the foundation but also helped me to prioritize which elements would be needed first and subsequently.At graduation, I headed back to Silicon Valley and began my adventure full steam by opening an office, raising capital, and hiring my first ten team members. With a business plan in hand, I had a clear roadmap from an operational and financial perspective, and by spending significant time constructing the website wire-frames, it helped me to better stress test my assumptions with real-world pre-customer feedback. While most of the business plan didn’t materialize the way I had envisioned, it did help me greatly to strengthen my resolve for the vision and gain confidence that the end goal was material. I implore founders today to spend a few weeks writing down their vision and breaking into daily tasks, and the rank them in order of importance - ask yourself “if this comes first, does this unlock value next?” “If this comes next, does this expedite the next phase on my list?” The best (fastest to get to market and grow) entrepreneurs think in phases and are incredible at prioritizing tasks to reach the next tranche of milestones. Being in a startup can be dizzying - there a dozens of potential features to build, hundreds of people to pitch, and time is your enemy. Practicing prioritization - the ability to truly rank each activity by its weight (value) to drive actual traction - will ultimately position your business to win cost efficiently and market effectively. #nostartupleftbehind #entrepreneur #startups #entrepreneurship #founderstory ... See MoreSee Less
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